Excel Computer Classes is best institute for Google Adwords training in Palwal. Here you will learn all the latest and advance technique for these course.
Course Fee
Course Code
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:
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C021
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Registration Fee
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:
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200
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Course Name
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:
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Certificate in Google Adwords
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Exam Fee
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:
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300
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Duration
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:
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1 Month
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Fee
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:
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5000
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Total
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:
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5500
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Course Detail
SNO
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Topic
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Content
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1.
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Introduction to Paid Marketing
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What is Paid Marketing, Benefits of Paid Marketing, Paid Marketing
Channels, Paid Bidding Strategies, Direct Campaign Vs. Branding Campaign
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2.
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Introduction
to Google AdWords
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Account Creation, Billing Methods, AdWords Interface Tour, Basic
AdWords Terminology, Recent updates in AdWords, Account structure in AdWords,
AdWords Account Limits
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3.
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Creating Search Marketing Campaign
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Types of Campaigns, Search ,
Display, Shopping, Online Video, Location Settings, Language Settings
Networks and Devices, Bidding
Strategies, Budget Settings, Ad Scheduling, Ad Extensions, Ad delivery and Ad
Rotation
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4.
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AdGroup and
Keywords Setup
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Ad groups Structure, Example Adgroups, Keyword Match Types, Broad
Match, Phrase Match, Exact Match, Negative Match, Broad Match Modifier,
Keyword Planner, Keyword Research Process
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5.
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Understanding AdWords Auction and Bidding
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AdWords Auction, What is Ad Rank,
What is Quality Score, Factors affecting QS, Actual CPC, Relation between QS
and CPC, Types of Bidding, Flexible Bidding strategies
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6.
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Ad Format
and Guidelines
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Structure of Ad, Types of Ad Position, Character Limits, Landing Page
Quality, Best and Worst Ads Examples, Guidelines for Ads Creation
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7.
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Ad Extensions
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Location, Site links, Call, App,
Reviews, Call Extension, Call out Extension
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8.
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Campaigns,
Ad groups and Keywords Dashboard
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Filters and Segments, Column Customization, Search Terms, Auction
Insights, Keyword Reports, Automated Rules, Keyword Diagnosis Tool,
Dimensions Tab
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9.
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Conversion Tracking
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What is Conversion, Types of
Conversions, Implementing Conversion Tracking, Conversion Reports
Practical Case Study, ROI
Calculation
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10.
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Display Ads
/ Remarketing / Mobile Marketing
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Setting a Display Network Campaign, Concept of CPM and Branding, Types
of Targeting, Keyword Based, Interest and Remarketing, Topics, Placements
Targeting, Demographics, Ad Formats for Display Network, Display Ad Builder,
Display Planner Tool, Remarketing Campaign, Dynamic Remarketing, Mobile Apps
Campaign, Mobile Ad Formats
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11.
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Video Marketing
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Importance of Video Marketing,
Setting a Video Campaign, YouTube Targeting Methods, Bidding Types, Type of
YouTube Ads, Reporting and Analysis
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12.
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Shopping
Campaign
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Shopping Campaign Setup, Google Merchant Centre, Product Groups, Ad
Formats, Reporting and Analysis
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13.
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AdWords Tools
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Opportunities, Change History,
Account Access Levels, Display Planner, Ad Preview and Diagnosis, My Client
Center
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