Excel Computer Classes is best institute for Google Analytics training in Palwal. Here you will learn all the latest and advance technique for these course.
Course Fee
Course Code
|
:
|
C022
|
Registration Fee
|
:
|
`
200
|
Course Name
|
:
|
Certificate in Google Analytics
|
Exam Fee
|
:
|
`
300
|
Duration
|
:
|
1 Month
|
Fee
|
:
|
` 2000
|
Total
|
:
|
`
2500
|
Course Detail
SNO
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Topic
|
Content
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1.
|
Introducing Google Analytics
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Why digital analytics, How Google Analytics works, Google Analytics
setup, How to set up views with filters
|
2.
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The Google Analytics
layout
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Navigating Google Analytics, Understanding overview reports, Understanding
full reports, How to share reports, How to set up dashboards and shortcuts
|
3.
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Basic Reporting
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Audience reports, Acquisition
reports, Behavior reports
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4.
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Basic Campaign
and Conversion Tracking
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Measuring Custom Campaigns, Tracking campaigns with the URL Builder, Using
Goals to measure business objectives, Measuring AdWords campaigns, Course
review and next steps
|
5.
|
Data Collection and Processing
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Google Analytics data collection, Categorizing
into users and sessions, Applying configuration settings, Storing data and
generating reports, Creating a measurement plan
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6.
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Setting Up
Data Collection and Configuration
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Organize your Analytics account, Set up advanced filters on views, Create
your own Custom Dimensions, Create your own Custom Metrics, Understand user
behavior with Event Tracking, More useful configurations
|
7.
|
Advanced Analysis Tools and Techniques
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Segment data for insight, Analyze
data by channel, Analyze data by audience, Analyze data with Custom Reports
|
8.
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Advanced
Marketing Tools
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Introduction to remarketing, Better targeting with Dynamic Remarketing,
Course Summary
|
9.
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Introduction to Ecommerce Analysis
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Course overview, Using the
measurement plan, Reporting vs. analysis, Analysis preparation, Next steps
|
10.
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Understanding
Customers
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Traffic source analysis, Multi-channel analysis, Customer profile
analysis, Summary and takeaways
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11.
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Understanding Shopping Behavior
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Enhanced Ecommerce overview, On-site
merchandising analysis, Shopping behavior analysis, Checkout analysis, Summary
and takeaways,
|
12.
|
Starting
out with Google Tag Manager
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Start with a measurement plan, Develop a tag implementation strategy, Tag
Manager overview,
|
13.
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Setting up Google Tag Manager
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Install the Google Analytics tag, Set
up a GA Property variable, Set up cross-domain tracking, Understand the Data
Layer
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14.
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Collecting
data using the Data Layer, variables, and events
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Pass static values into Custom Dimensions, Pass dynamic values into
Custom Metrics, Track events with variables
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15.
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Using additional tags for marketing and remarketing
|
Set up AdWords conversion tracking, Set
up Dynamic Remarketing
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